The chief goal of the campaign “Don’t Be An Asterisk” is to educate kids that a steroid user is “fake” and a “poser”

“Don’t Be An Asterisk” anti-steroid campaign was formed to provide people with knowledge about steroid use, about dangerous aspects connected with performance-enhancing drugs within and outsides sports in order to promote ceasing taking these preparations.
But this campaign was neglected during certain time. The United States Olympic Committee (USOC) and Ad Council decided to reinvigorate activities of this campaign. It was made a decision to create a new gateway page for the website and to modify the name from the “Don’t Be an Asterisk” to the “Play Asterisk Free”.
The new website for “Play Asterisk Free” has links and leads to the original “Don’t Be Asterisk” which has been without any changes for over 2 years. This site encourages the visitors to enter another new page that is on Facebook. So, they may play asterisk free there. The same page will be established on Twitter with the same name “Play Asterisk Free”. So, the popular social media will promote spreading the messages of the anti-steroid.
The original site DontBeAnAsterisk.com has an interactive soccer game. Players are encouraged to score goals avoiding the asterisks. The asterisks represent anabolic steroids. If the interactive players don’t avoid the asterisks, their bodies become much more muscular.
Although the game has been thought out to create the perception among children that steroids are unsafe, the results are turned to be opposite. Children find it funny to fail avoiding asterisks and to watch how muscles of the interactive soccer players become significantly enhanced. However this game is still available on the website, it is unlikely that it will be able to convince kids that steroids should not be administrated.
The chief goal of this anti-steroid campaign is to teach kids that a consumer of steroids isn’t a trustful person; he\she is “fake”, a “joke” and a “poser”.